London Cable Car hits 20 million passengers, launches 20-year Golden Ticket draw
Transport for London marks the milestone with a competition for free travel until 2046
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The Emirates Air Line cable car, which connects Royal Docks in Newham to the Greenwich Peninsula, has carried 20 million passengers since its launch in 2012. Transport for London announced the milestone on 15 July 2026, marking the occasion with a competition for a 'Golden Ticket' offering free travel for the next 20 years.
The prize draw is open until 16 August 2026. Residents can enter by scanning a QR code at either terminal or through TfL’s online entry page. The winner will receive unlimited one-way or return journeys on the cable car until 2046.
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Fares and discounts
A one-way adult fare costs £7, while children aged five to 15 pay £3.50. Children under five travel free. TfL also sells a pack of 10 tickets for £20, reducing the per-trip cost to £2, as reported by ianVisits.
The cable car, which opened ahead of the 2012 London Olympics, was initially promoted as a commuter route. However, it has since become a tourist attraction and event space. TfL said it now offers glass-floor cabins, champagne trips, and themed events, including live music and dining experiences.
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Reaching 20 million passengers is an incredible achievement. The cable car has become a much-loved part of London’s transport and leisure offering.
Fiona Jones, TfL’s Head of London Cable Car
Financial performance and future
Despite early expectations, the cable car has not become a major commuter route. TfL confirmed it operates at a modest profit, meaning it does not rely on subsidies. It remains the UK’s only urban cable car.
The competition terms and conditions are available on TfL’s website. No further changes to fares or services have been announced.
Questions this report answers
+How can I enter the Golden Ticket competition?
Residents can enter by scanning a QR code at either cable car terminal or through TfL’s online entry page. The competition closes on 16 August 2026, and the winner will receive free travel for 20 years.
+How much does it cost to use the London Cable Car?
Adult fares start at £7 for a one-way journey. Children aged five to 15 pay £3.50, and under-fives travel free. A pack of 10 tickets costs £20, reducing the per-trip cost to £2.
+Is the London Cable Car profitable?
Transport for London said the cable car operates at a modest profit. It is the UK’s only urban cable car and does not rely on subsidies, as reported by ianVisits.
+What happens after the competition closes?
The competition closes on 16 August 2026. TfL has not announced any further changes to fares or services. The winner will be notified and receive the Golden Ticket for 20 years of free travel.
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