West Kensington regeneration to add 32,500 jobs and 4,400 homes
PriceHubble research, commissioned by SevenCapital, forecasts £11.8 billion of development across three sites from 2026 to 2030.
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The Standard reported that PriceHubble, working for investor‑developer SevenCapital, has mapped a major regeneration programme for West Kensington. The scheme covers 62 acres of previously underused land and is scheduled to unfold between 2026 and 2030.
Scale of the scheme
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Wandsworth Council is considering a new masterplan for the remaining 16 acres of the iconic site.
Three sites, the former Earls Court exhibition centre, the Olympia complex and the West Cromwell Road parcel, form the core of the plan. Together they total 62 acres, a footprint larger than the combined sites at Battersea Power Station and Canary Wharf. The research predicts the development will generate a gross value of £11.8 billion.
Economic impact
PriceHubble estimates that the construction and subsequent occupation of the new spaces will create 32,500 jobs. The mix includes office, hospitality, leisure and retail uses, adding more than three million square feet of floor space. The Standard noted that the investment could lift the borough’s economy by £3.8 billion over the period.
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Applications include home extensions, shopfront changes and listed building works across the borough.
The scale of the investment has the potential to materially reshape the area’s economic, cultural and lifestyle offer.
Sandra Jones, managing director, PriceHubble
Housing market implications
The plan includes over 4,400 new homes, addressing a shortage that has kept private‑rental rates high, around 40 % of West Kensington dwellings are rented. Average flat values in the area sit just above £500,000, far below the roughly £1.25 million seen in Kensington. James Moody, chief operating officer of SevenCapital, said the new homes provide a rare entry point for buyers before a projected five‑year uplift in local property values.
The next formal step is the submission of detailed planning applications to Kensington & Chelsea Council, expected later in 2026. Residents will be invited to comment during the statutory consultation period, after which the council will decide whether to grant outline planning permission for each site.
Questions this report answers
+How many jobs will the West Kensington regeneration create?
PriceHubble’s research, as reported by the Standard, projects 32,500 jobs between 2026 and 2030. The figure includes construction roles and positions created by the new office, hospitality, leisure and retail spaces that will occupy the three sites.
+How many new homes are planned for the area?
The regeneration plan calls for more than 4,400 new homes across the Earls Court, Olympia and West Cromwell Road sites. The housing component is a central part of the scheme and aims to ease the current shortage in West Kensington.
+What is the total development value of the three sites?
The combined gross development value of the three West Kensington sites is estimated at £11.8 billion, according to PriceHubble research cited by the Standard. This valuation reflects the projected worth of residential, commercial and leisure components.
+How do flat prices in West Kensington compare with neighbouring Kensington?
Average flat values in West Kensington are just over £500,000, while comparable properties in Kensington average about £1.25 million. The price gap highlights the relative affordability of West Kensington and underpins the expectation of future value uplift as regeneration proceeds.
News London Desk
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