Aldi opens Edgware Road store creating 22 jobs and free fruit for first shoppers
Team GB rower Rory Gibbs opened the supermarket and will speak to local pupils about healthy eating
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Aldi’s newest London supermarket opened its doors at 90-100 Edgware Road on the morning of 6 August 2026. The store, which employs 22 people from the surrounding area, was officially opened by Team GB rowing gold medallist Rory Gibbs. The first 30 customers were given complimentary bags of fresh fruit and vegetables.
Gibbs, who competed at the Paris 2024 Olympics, said the event was an opportunity to engage with the community. He told This Is Local London, "It will be great to speak with the children at the local primary school about the importance of eating healthily and how it can be fun to plan and prepare meals as a family."
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Store features and local impact
The Edgware Road branch operates from 8am to 10pm Monday to Saturday and 11am to 5pm on Sundays. It includes large chillers and freezers stocked with fresh British meat, alongside a Food to Go section near the entrance. Store manager Bogdan Maricas said the team was excited to welcome new customers and support local initiatives.
Maricas told This Is Local London, "It’s been a wonderful morning here at the opening of Aldi Edgware Road. It was lovely to welcome our new customers into store, and I look forward to meeting more of the community in the coming weeks." He added that the store would work with a nearby primary school through Aldi’s Get Set to Eat Fresh programme.
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Pupils at the school will have the chance to win a £20 Aldi voucher by designing a poster about healthy eating. The competition is part of the store’s wider community engagement, which includes donating surplus food to local charities and food banks.
How local organisations can benefit
Aldi is encouraging local charities to register with its Neighbourly platform to collect surplus stock. The scheme allows organisations to receive perishable items such as fruit, vegetables and baked goods seven days a week. Interested groups can email aldi@neighbourly.com for details.
Gibbs will return to the area in September to deliver a virtual assembly for the primary school. He plans to discuss his Olympic training, the benefits of healthy eating and the importance of exercise. The session is part of Aldi’s partnership with Team GB, which aims to educate children aged five to 14 about nutrition.
I've had a fantastic time opening the new Aldi this morning. It was an honour to officially open the store and welcome customers inside for the first time.
Rory Gibbs, Team GB rower
What happens next
The store is now open to the public. Local charities have until further notice to register for surplus food collections. Gibbs’s virtual assembly at the primary school is scheduled for September 2026, though the exact date remains unconfirmed.
Questions this report answers
+How many jobs did the new Aldi store create?
The Aldi supermarket at 90-100 Edgware Road created 22 jobs for local residents. All staff were hired from the surrounding area, according to the store manager.
+What did the first customers receive when the store opened?
The first 30 customers at Aldi’s Edgware Road branch received free bags of fresh fruit and vegetables from the supermarket’s Super 6 range. The giveaway was part of the opening celebrations on 6 August 2026.
+How can local charities get surplus food from the store?
Local charities and food banks can register with Aldi’s Neighbourly platform to collect surplus stock. They can email aldi@neighbourly.com to arrange daily collections of perishable items like fruit, vegetables and baked goods.
+When will Rory Gibbs speak to local schoolchildren?
Rory Gibbs will deliver a virtual assembly at a nearby primary school in September 2026. The session will focus on healthy eating, exercise and his experiences as an Olympic athlete, though the exact date is not yet confirmed.
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