Tinder launches in‑person events in London after global rollout
Match Group says the new feature responds to a study showing most UK singles want more face‑to‑face interaction
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Tinder will begin running in‑person events in London later this year, the company announced. Spencer Rascoff, chief executive of Match Group, confirmed the launch after noting that the feature is already active in more than 50 cities worldwide. The Standard reported Rascoff’s comments on 4 September 2023.
Why the shift matters to London singles
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The rollout follows a Match Group survey that asked single adults across the United Kingdom about their social preferences. The Standard said 61% of respondents said they would like a larger share of their social life to happen face to face. At the same time, 43% reported that most of their socialising takes place through a screen, a figure that climbs to 51% among Gen Z participants. The data suggests a growing appetite for offline interaction among the app’s core demographic.
“We have so much research that shows that people want to meet in person, at events, including from this new study.”
Spencer Rascoff, chief executive, Match Group
Rascoff explained that Tinder’s events will partner with existing local operators, such as run clubs, karaoke nights, matcha tastings or dog‑park meet‑ups, and integrate them into the app. He added that the aim is to give users a safe way to connect before or after an event, rather than to generate immediate revenue.
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Match Group’s financial outlook
Match Group expects its 2026 annual revenue to fall between $885 million and $895 million, equivalent to £665‑£673 million. The Standard reported that this range represents a 2‑3% decline from the previous year’s earnings. The company said the dip reflects broader market conditions, not the performance of individual apps such as Tinder or Hinge.
Questions this report answers
+When will Tinder's in‑person events be available in London?
Tinder plans to launch its in‑person events in London later this year, according to chief executive Spencer Rascoff. The rollout follows a global launch in more than 50 cities, but the exact month has not been disclosed.
+What proportion of UK singles want more face‑to‑face socialising?
A Match Group study reported that 61% of single adults in the United Kingdom would like a larger share of their social life to happen in person. The finding was highlighted by The Standard as a key driver for the new events feature.
+How much revenue does Match Group expect for 2026?
Match Group forecasts 2026 revenue of between $885 million and $895 million, which converts to roughly £665‑£673 million. The Standard noted this represents a 2‑3% decline from the previous year’s earnings.
+How many cities worldwide already have Tinder events?
Tinder has launched in‑person events in more than 50 cities around the world. The Standard confirmed that the United Kingdom, and specifically London, will be the next market to receive the service.
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