Gunnersbury Park rebrand launches with 'Life’s Rich Tapestry' theme

Gunnersbury Park & Museum has revealed a new visual identity as it approaches its 100th anniversary. The rebrand, commissioned by the site’s management, centres on the phrase 'Life’s Rich Tapestry' to encapsulate its role as a community hub and its diverse offerings.

The museum and park are jointly owned by Ealing and Hounslow Councils. Since 2018, day-to-day operations have been overseen by Gunnersbury Estate CIC, a community interest company. The rebrand was developed by consultants Wiedemann Lampe, as reported by the Ealing Times.

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Aiming to modernise and expand reach

David Bowler, CEO of Gunnersbury Estate CIC, said the rebrand reflects a period of transformation for the organisation. He told the Ealing Times the new identity was designed to highlight the museum’s significance and encourage repeat visits. 'We wanted a new identity to match our ambition,' he said.

Our organisation is undergoing a moment of transformation, marking its centenary while modernising operations and seeking to strengthen its role at the heart of the local community.

David Bowler, CEO of Gunnersbury Estate CIC

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Bowler added that the rebrand had already energised the team behind the museum. The design work was intended to capture the site’s complexity and its reputation for community engagement, according to the Ealing Times.

Shared ownership and management

Gunnersbury Park & Museum’s ownership is split between two local authorities. Ealing and Hounslow Councils have shared responsibility for the site since its establishment. The decision to transfer management to a community interest company in 2018 was part of a broader strategy to improve operational efficiency.

The rebrand comes at a time when cultural institutions across London are reassessing their public profiles. Unlike major central London venues, Gunnersbury’s appeal is rooted in its local connections. The new identity seeks to balance this heritage with a more contemporary presentation, as reported by the Ealing Times.

What happens next

The rebrand will be rolled out across the museum’s signage, digital platforms and promotional materials. No details have been released about the cost of the project or whether additional funding was secured for it. It is unclear if the rebrand will coincide with new exhibitions or events to mark the centenary.

Gunnersbury Estate CIC has not announced any changes to opening hours or admission policies as part of the rebrand. The museum remains free to enter, though some events and exhibitions may carry charges.